Originally published in the NY Times by JOSHUA BRUSTEIN
June 27, 2012
Two years ago the officials who run the America’s Cup made an important decision: they were going to change professional sailing into a sport that was actually fun to watch.

- Chris Warde-Jones for The New York Times
A new catamaran being used in America’s Cup World Series in Naples, Italy, in April. New data and graphics will provide television viewers a better sense of the race’s progression during the America’s Cup. Stan Honey, center, has led the innovations in technology for telecasts of America’s Cup races.
This was a big shift for a sport that has traditionally been indifferent to the idea of an audience. But new revenue was needed to help sailing teams struggling to raise the tens of millions of dollars needed to build and sail the boats for the Cup, so the organization decided to chase the broadcast television deals and sponsorships that are the lifeblood of many other sports.
The basic strategy was to add increasing speed and danger to sailing, by using winged catamarans, boats that move much faster, but also capsize easily, and holding races close to shore, where wind patterns are less predictable.
The America’s Cup will get its first chance to test its product with a United States audience this weekend, when a part of the World Series race in Newport, R.I., will be broadcast on NBC. This is the first time a professional sailing race will be shown live on a major American network in 20 years.
Assuming that faster, more dangerous races can generate interest, there is still one major challenge: even sailors acknowledge that their sport can be almost incomprehensible to the naked eye.

- Chris Warde-Jones for The New York Times
The task of changing this belongs to Stan Honey, whom the America’s Cup hired as its director of technology last spring. Honey has made a career out of creating augmented reality for sports broadcasts. He is best known for the glowing first-down line in football telecasts, and he has also developed glowing hockey pucks for N.H.L. games, the illuminated strike zone for baseball and various graphics for Nascar races.