Anthony Sandberg and OCSC Sailing were recently featured in SmartMoney’s Small Business Site. The article is an interview with Anthony about running a business that supports social and environmental causes.
SM: What are you doing to stand out from the crowd?
Anthony: We’re using social networking and marketing tools
to attach our brand to social and environmentally-conscious causes. For example, we hold social and recreational gatherings every week, and we host monthly “salons” where people get together to engage in group discussions. We also donate a percentage of our net annual sales and other resources to social causes and groups that preserve and restore the environment.
SM: What’s the best part about running your own business?
Anthony: I still enjoy teaching, and I’m glad I’m in a position to set the tone of the school’s curriculum. I love sharing with others the joy and responsibility of sailing. That includes protecting the water, air and land that make the sport possible.